Website Service Terms

Last updated: 2 July 2026

1) About these terms

These Website Service Terms apply when you subscribe to an INFIRISK website plan (for example, the Pro Website or Premium plans), under which INFIRISK builds and hosts a website for your business (“your Site”). They supplement our Terms of Service and Subscription & Billing Terms, which continue to apply. Where these Website Service Terms conflict with those documents on a matter relating to the website service, these Website Service Terms take precedence.

The website service is provided to businesses only. By subscribing, you confirm that you are acting in the course of a business and not as a consumer, and that you have authority to bind the business you name during sign-up.

2) What the service is

The website service includes, depending on your plan:

• A website generated for your business from the information you provide during sign-up and onboarding, using INFIRISK's templates, designs, and generation tools (including AI tools).
• Hosting of your Site on INFIRISK's infrastructure.
• An enquiry form that forwards enquiries to your nominated email address.
• Connection of a custom domain name, where your plan includes it.
• Content updates and support, to the level described on your plan's pricing page.

The features included in each plan are as described on our pricing page at the time you subscribe. The service is a managed website subscription: your Site is available while your subscription is active and paid. It is not a one-off website purchase, and no transferable copy of the built Site is included in any plan.

3) Your information and content

Your Site is built from information you give us: your business details, service descriptions, service areas, accreditations, photographs, logos, and anything else you supply or approve. You are solely responsible for that information. You warrant that:

• It is accurate, current, and not misleading.
• You own it or have the necessary rights and permissions to use it (including in any photographs, logos, and text), and its use on your Site does not infringe anyone else's rights.
• Any accreditation, certification, registration, membership, or qualification claimed on your Site (for example BAFE, FIA, IFE, or IFSM) is genuinely held, current, and correctly described. Claiming an accreditation you do not hold is a serious breach of these terms and may also be a criminal offence.
• It complies with applicable law, including consumer protection, advertising standards, and fire-safety regulation applicable to your trade.

We do not verify the information you provide, and we are not responsible for checking it. If information on your Site becomes inaccurate or out of date, it is your responsibility to tell us or to update it through the tools we provide.

4) AI-generated content (important)

We use AI tools to draft the text, structure, and layout of your Site from the information you provide. AI-generated content can contain errors, omissions, or wording you would not have chosen. Before your Site goes live, and whenever content is regenerated or updated, you must review the content of your Site and confirm you are happy with it. By putting your Site live, or by leaving it live after an update you requested, you approve its content as your own.

Once your Site is live, its content is your content for the purposes of these terms and the Terms of Service, regardless of whether the words were first drafted by you, by us, or by an AI tool. We are not liable for any loss arising from content on your Site that you approved or allowed to remain live.

5) Ownership and licence

Your materials stay yours. You retain all rights in the information, text, images, logos, and other materials you supply to us. You grant us a non-exclusive, worldwide, royalty-free licence to use, reproduce, adapt, and display those materials for the purposes of building, hosting, operating, promoting, and improving your Site and the service, for as long as your subscription is active and for a reasonable period afterwards for backup and legal purposes.

The platform stays ours. INFIRISK and its licensors own all rights in the website templates, designs, layouts, code, software, generation tools, and infrastructure used to build and serve your Site, and in the assembled Site as a whole. While your subscription is active, we grant you a non-exclusive, non-transferable licence to have your Site displayed and operated on our infrastructure. This licence ends when your subscription ends. You may not copy, scrape, reproduce, or re-host the built Site or its templates elsewhere, and no plan includes delivery of the Site's source code or a deployable copy.

Nothing in this section stops you from reusing your own supplied materials (your text, images, and logos) anywhere you like, at any time.

6) Domain names

Where your plan includes a custom domain, one of the following applies:

• You already own a domain. It remains yours. You give us the access we need to point it at your Site, and you remain responsible for its registration and renewal fees with your registrar.
• We register a domain for you. We register it on your behalf and, unless agreed otherwise, we hold it during your subscription so we can manage it for you. The domain is registered for your business. If you cancel, we will transfer the domain to you or your nominated registrar on request, provided your account is paid up. We will not hold your domain hostage; we may charge a reasonable administrative fee for the transfer and you will be responsible for registrar fees after transfer.

We are not responsible for domains lapsing where you fail to pay applicable registration or renewal fees, or where your registrar suspends the domain for reasons outside our control.

7) Changes, updates, and maintenance

Content update requests are handled to the level described in your plan. We will act on reasonable requests within a reasonable time; plans do not include unlimited redesigns, new custom functionality, or work outside the scope described on the pricing page. We may decline requests that are unlawful, that breach section 3, or that fall outside your plan's scope (and may offer such work separately at agreed rates).

We may update templates, designs, underlying software, and infrastructure from time to time, including changes that alter the appearance or layout of your Site, provided the Site continues to serve substantially the same purpose.

8) Hosting and availability

We use reasonable efforts to keep your Site available, but the service is provided on an “as is” and “as available” basis. We do not guarantee uninterrupted or error-free availability, and we do not offer a service-level agreement or uptime commitment unless separately agreed in writing. Your Site may be temporarily unavailable during maintenance, upgrades, or events outside our reasonable control. Where planned maintenance is likely to cause significant downtime, we will aim to give notice.

9) No guarantee of results (important)

A website is a marketing tool, not a promise of business. We do not guarantee that your Site will achieve any particular search-engine ranking, level of traffic, number of enquiries or leads, conversions, revenue, or any other commercial outcome. Search-engine behaviour, directory placement, and buyer demand are outside our control. Nothing said on our marketing pages, in our sales communications, or by our tools about typical or possible results forms part of these terms or is a guarantee.

10) Enquiries and your customers

Enquiries submitted through your Site are forwarded to your nominated email address and may also be stored in your INFIRISK account. We are a conduit only: any contract for work arising from an enquiry is between you and the enquirer. We are not a party to it, we do not vet enquirers, and we are not responsible for the conduct, solvency, or genuineness of anyone who contacts you through your Site, nor for enquiries lost due to incorrect contact details you provided or issues with your email service.

11) Cancellation, non-payment, and what happens to your Site

You can cancel at any time as described in our Subscription & Billing Terms. In addition, for the website service:

• Your Site remains live until the end of your paid billing period, then it is unpublished. No pro-rata refunds are issued for early cancellation.
• If a payment fails, we will retry and notify you. If payment is not made within 14 days of falling due, we may unpublish your Site until the account is settled.
• After your subscription ends, we retain your Site data and supplied materials for at least 30 days, during which you can resubscribe and have your Site restored. After that period we may permanently delete the Site and its data. On request within the retention period, we will provide a copy of the materials and text content you supplied (not the built Site or its code).
• Domain transfer on cancellation is covered by section 6.

12) Suspension and take-down

We may suspend, unpublish, or remove content from your Site (or the whole Site) without prior notice where we reasonably believe it is necessary, including where:

• Content breaches section 3, the law, or the rights of others.
• We receive a credible complaint, take-down request, or legal demand relating to your Site.
• An accreditation or credential claimed on your Site appears not to be held.
• Your account is materially in arrears.
• Your Site poses a security, technical, or reputational risk to the platform.

We will tell you what we have done and why as soon as reasonably practicable, and restore the Site or content once the issue is resolved. Subscription fees remain payable during a suspension caused by your breach or non-payment.

13) Your responsibilities and insurance

You remain solely responsible for your business: the services you sell, the work you carry out, your regulatory compliance, your pricing, and your dealings with customers. You must maintain appropriate insurance for your trade, including public liability insurance and, where relevant to the services you offer, professional indemnity insurance. Having a website built or hosted by INFIRISK does not make INFIRISK responsible for, or a participant in, your business.

14) Indemnity

You will indemnify INFIRISK against losses, liabilities, costs, and expenses (including reasonable legal fees) arising from third-party claims relating to: (a) the content of your Site that you supplied or approved; (b) your breach of these Website Service Terms, including any inaccurate accreditation or credential claim; (c) your products, services, or dealings with your customers, including anyone who engaged you through your Site; or (d) your infringement of anyone else's intellectual property or other rights.

15) Liability

Nothing in these terms excludes or limits liability that cannot be excluded or limited under English law, including liability for death or personal injury caused by negligence, or for fraud.

Subject to that:

• We are not liable for indirect or consequential loss, loss of profit, loss of revenue, loss of business, loss of anticipated savings, or loss of goodwill arising from the website service, including from downtime, content errors, lost enquiries, or search ranking changes.
• Our total aggregate liability arising out of or in connection with the website service in any 12-month period is limited to the subscription fees you paid for the website service in that period.

16) Changes to these terms

We may update these Website Service Terms from time to time. For material changes we will give at least 30 days' notice by email or in-app notification before the changes take effect. If you do not accept a material change, you may cancel before it takes effect; continuing to use the service after that date means you accept the updated terms.

17) Contact

Questions about the website service: hello@infirisk.co.uk. If you are not satisfied with our response, see our Complaints Procedure.